VicHealth's 'This Girl Can' Campaign
VicHealth are seeking Victorian women to feature in a new local version of the world-renowned 'This Girl Can' campaign to improve the health of women across the state.
This Girl Can is a celebration of women who are all kinds of active. Giving their all or giving it a go, but not giving a damn.
VicHealth is looking for everyday women who enjoy getting active but wouldn’t necessarily think of themselves as “sporty”. VicHealth want to know what inspires you, what might hold you back, and what motivates you to get you out there and do it anyway.
The campaign will aim to help Victorian women overcome feelings of judgement when exercising, following unpublished VicHealth research identifying fear of judgement and intimidation as key factors holding women back from getting active.
More than 41% of women surveyed identified as feeling too embarrassed to exercise in public.
Whatever your level, shape or size, VicHealth are looking for women who want to join a global movement that will help other women to get active too.
Visit the website and share your story to be part of a community of women across Victoria who inspire each other to get active.
Visit the This Girl Can website to share your story www.thisgirlcan.com.au