DIRT DOESN’T HURT - G21 REGION KIDS’ MENTAL HEALTH

The G21 region became part of a growing international movement aimed at boosting kids’ mental wellbeing through increased outdoor activity with reduced direct adult supervision.

The ‘Dirt Doesn’t Hurt’ partnership of GMHBA, Barwon Health, G21, Batforce, City of Greater Geelong (CoGG), Surf Coast Shire (SCS) and the Geelong Kindergarten Association (GKA) worked throughout 2013 to spread the message through a campaign across the G21 region.

The campaign targeted the parents of children aged up to 8 years using parent information forums, posters, brochures and the aptly named “bucket and spade” list which encouraged families to create a list of experiences they wished their children to have before they reached age 8.